FROM THE
MOUNTAIN.
INTO THE NIGHT.

A different kind of mountain-inspired clothing. Made for the days that don't end when the lifts close.

The Beginning

Built for the mountain.
Designed for everything after.

So Far So Hood brings together snow, streetwear and life after dark. Understated design, considered details and an identity that moves with you — from first lift to last orders.

The First Collection

CHAPTER ONE.

Three everyday essentials inspired by the mountain and made for life beyond it.

SFSH après-ski lifestyle
More Than The Mountain

THE DAY
DOESN'T END
AT THE LIFT.

From snow-covered mornings to late nights with good people. So Far So Hood is about everything between the mountain and the music.

Discover Chapter OneINSTAGRAM
Snow-covered alpine mountains at sunset overlooking a ski resort.
Friends wearing mountain-inspired streetwear at a warmly lit alpine après-ski bar.
Concept mockup showing front and back views of a black SFSH hoodie with white branding.
Concept mockup showing front and back views of a white SFSH T-shirt with black branding.
Concept mockup of a black mesh trucker cap with SFSH branding.
So Far So Hood artwork logo featuring a geometric sunburst and snowflake design.